Folklore has it that when the Milesians arrived in Ireland from Spain, each of the three Goddesses of Ireland- Banba, Ériu and Fódla, asked the bard of Amergin to name the country after them. Accompanied by loyal fairies, it was on top of Naini Mountain; today known as the Slieve Felim Mountains in Co. Limerick, that Fódla made this request. Although the privilege was ultimately bestowed upon her sister Ériu, poets past and present have used Fódla as a literary name for Ireland.
Now it is being used as the name of our brand. Why? Well because we feel that the courage which imbued Fódla to stand atop a mountain and declare the island of Ireland her own is the same courage we all need to face life’s challenges.
From the challenge of Sustainability to the challenge of Not Losing Hope even when times are tough. We all can reach the Top of our own Mountain and we are committed to playing our part in everyone’s journey.
This is why all our garments are produced in an Eco-Friendly and Sustainable manner with Fairwear & Peta certification. All of our tees are made from 100% organic cotton, only organic cotton and recycled polyester are used to make our sweatshirts and our gilets and windbreakers are made from 100% recycled polyester. Its the reason why for every five garments that we sell, a new 100% organic cotton tee is gifted for free to our charity partner- Inner City Helping Homeless. We also donate 5% of each sale to the Inner City Helping Homeless charity.
Take the first step up your Mountain today and we will be there alongside you!