Our Giving Model

Homeless Man on Galway Street


As of the 25th of March 2023, we have donated €760 to various homeless charities across the country!

In the week of the 23rd-29th of January 2023, there were 8,323 adults homeless across Ireland. 8,323 adults homeless. Eight thousand three hundred and twenty three men & women. Please just allow that to sink in.

Worryingly, such a harrowing figure does not take into account those affected by ‘hidden homelessness’; those living in squats or ‘sofa surfing’ with friends. Moreover, women and children living in domestic violence refuges are not in the national count either. Finally, those people who are sleeping rough are also not counted as part of the national figure. 

You might now be wondering how our young people, the future generation of Ireland, are affected by this? Unfortunately, those aged under 25 are some of the hardest hit. As of January 2023, there were 1,423 young people living in emergency homeless accommodation. That’s an increase of 146% since December 2015. Approximately 74% of these young people live in Dublin.


But what can be done to help? How can we lend a helpful hand to those who have fallen on hard times? When setting up the Fódla brand we wanted it to stand for something greater than just five letters and a síneadh fada. We wanted it to encapsulate the courage of a Goddess not afraid to stand atop of a mountain and see the island of Ireland as her own. Interwoven with a commitment to offering an eco-friendly and sustainable product line and helping those who need help the most.

We aim to do this by donating 5% of all sales to homeless charities throughout the country.