Our Giving Model

 

As of the 20th of December 2022, we have donated €760 to various homeless charities across the country!

In the week of the 24th-30th of October 2022, there were 7,917 adults homeless across Ireland. 7,917 adults homeless. Seven thousand nine hundred and seventeen men & women. Please just allow that to sink in.

Worryingly, such a harrowing figure does not take into account those affected by ‘hidden homelessness’; those living in squats or ‘sofa surfing’ with friends. Moreover, women and children living in domestic violence refuges are not in the national count either. Finally, those people who are sleeping rough are also not counted as part of the national figure. 

You might now be wondering how our young people, the future generation of Ireland, are affected by this? Unfortunately, those aged under 25 are some of the hardest hit. As of October 2022, there were 1,318 young people living in emergency homeless accommodation. That’s an increase of 128% since December 2015. Approximately 73% of these young people live in Dublin.

But what can be done to help? How can we lend a helpful hand to those who have fallen on hard times? When setting up the Fódla brand we wanted it to stand for something greater than just five letters and a síneadh fada. We wanted it to encapsulate the courage of a Goddess not afraid to stand atop of a mountain and see the island of Ireland as her own. Interwoven with a commitment to offering an eco-friendly and sustainable product line and helping those who need help the most.

We aim to do this by donating 5% of all sales to homeless charities throughout the country.